Gather Becomes New England’s Largest Online Media Company

Site Reach Now Exceeds That of CNBC.com, CBS.com, PBS.com, iVillage.com, pbs.com, and USAToday.com

 

BOSTON, MA, April 19, 2010 —Gather, the leader in participatory, performance-based media, announced that the site now reaches a broader audience than any other New England-based media company. Gather’s reach continues to grow at an unprecedented rate, giving Gather a ranking of 207 on Quantcast. Based on its new content approach, Gather’s reach has now surpassed some of the largest sites for news and entertainment, including CNBC.com, CBS.com, PBS.com, iVillage.com and USAToday.com. Gather’s reach has grown more than 400% in the last five months and now has over 7.2 million monthly unique visitors (6 million monthly unique visitors in the U.S.). 

“People want to participate in the secondary news cycle, to react to the breaking news stories of the day,” said Tom Gerace, CEO and founder of Gather. “Gather provides unique opportunities for people to stay informed and to share their perspective on current events ranging from celebrity gossip to politics and science.”

 

Content for the secondary news cycle is largely created via the newly launched Socialwrite program for writers.  Gather Socialwriters start discussions in the community on hot topics and breaking news stories that people are talking about across the country, and are paid monthly based on the popularity of their posts. Gather recently made significant upgrades to its social conversation platform that allow contributors to efficiently build large audiences around the content they share, resulting in the huge audience growth.

 

For more casual contributors, the Gather Pointsäprogram is a popular site feature that rewards members for creating great, occasional experiences for the community. Members earn Gather Points – which can be exchanged for PayPalä payments and gift cards - for creating high quality content that drives site participation and attracts new audiences.  

 

Key Facts:

• Gather’s U.S. audience reach now exceeds that of CNBC.com, CBS.com, PBS.com, iVillage.com and USAToday.com.  Gather now ranks in the top 250 sites (on Quantcast) with more than 7.2 million monthly unique visitors
• Gather is a leader in participatory, performance-based media and pays contributors for the popular content they create
• Gather engages millions of people in conversations across diverse topics in a way traditional media cannot

 

Resources:

Gather Website (http://www.gather.com)

Tom Gerace on Twitter (http://www.twitter.com/tomgerace)

Gather on Twitter (http://www.twitter.com/gather_inc)

Gather Socialwrite (http://www.socialwrite.gather.com)

Gather Points ((http://www.gather.com/GatherPoints.jsp) 

 

About Gather

Gather is the leader in participatory, performance-based media. Gather enables conversation and pays people for the participants they reach and engage.  People love to gather around hot topics and shared interests; through its performance-based payment model, Gather engages millions of people in conversations across diverse topics in a way traditional media cannot. Gather is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Jim Manzi, Allen & Company, and The American Public Media Group. For more information, visit www.gather.com.