When Celebrities Make Cameos in Music Videos

They definitely don't need the work (in most cases - Mickey Rourke pre-2008 excluded), so why do they agree to appear in music videos for often times seemingly random artists? Well, for the musician, having a high profile star in your video is only a win-win situation. Who cares about credibility when you can have Paris Hilton bring in millions of eyeballs to your next potential hit? Don't believe stars are everywhere? How about Natalie Portman, Elijah Wood, Bruce Willis, and Jennifer Love Hewitt to name a few? These videos have becoming increasingly common in recent years, and only like to become most ubiquitous, as MTV fades from significance and the vidal music video becomes the key to success. More analysis here...

http://thesmogger.com/2010/04/08/celebs-pop-up-in-the-silliest-places-music-vide-edition/