USA Today Superbowl Ad Meter gives Top 10 Superbowl commercials

Among the top 10 Superbowl commercials in 2010 are a Snickers ad featuring aged actors Betty White and Abe Vigoda, a dog outsmarting its bark collar to get some Doritos (see Doritos ads), and a man's house built out of beer cans.  The USA Today Superbowl ad meter had a focus group vote on the most expensive Superbowl commercials shown during the big game on Sunday night.

Here's the top 10 for this year's Superbowl, according to USA Today's ad meter:

Mars Snickers    Betty White & Abe Vigoda play in casual football game.  30  1st  8.68
Doritos     Dog with bark collar rules.     30     1st     8.27
Bud Light     Man builds a house out of beer cans.     30     1st     7.91
Anheuser-Busch     Clydesdale's friend.     60     4th     7.82
Coca-Cola     Sleepwalker going through rough terrain gets a Coke.     60     3rd     7.36
Audi A3 TDI     Audi diesel pleases green police.     60     4th     7.35
E-Trade     Baby explains to jealous girlfriend why he didn't call.     30     3rd     7.34
Budweiser     Teamwork helps beer truck.     60     2nd     7.29
Bridgestone     Guys have an unexpected passenger: a killer whale.     30     1st     7.24
Monster    Beaver has exceptional musical talent with a fiddle.     30     1st     7.19

In the YouTube video below, USA Today's business reporter Laura Petrecca tells Maggie Rodriguez about the USA Today super bowl ad meter and how it works. Laura also talks about the top 10 Superbowl commercials that came out on top including Snickers and Bud Light.  A few of the best and worst ads are highlighted.