Ice cream was invented in two thousand BC. Yet it was 3,900 years later before somebody worked out the ice cream cone. Beef was on the planet before humans. Bread was baked in 2600 BC. However , it took another 4,300 years for somebody to put them together and create the sandwich. And the modern flush toilet was invented in 1775, but it wasn t until 1857 that someone thought up toilet paper.
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Before Henry Ford would hire anybody for a crucial position, he would have lunch with them. If the potential employee would salt the food before tasting it, Mr. Ford would not hire the person. The reason? Salting the food before tasting it indicated the person would implement a plan before testing it - ergo, no job. Was Henry Ford too extraordinary with his hiring policy based on salting food before testing? Perhaps . But, then again, Henry Ford was America s first billionaire.
Many years back they ran a multi-million greenback, state advertising campaign showing different, above average headaches and assigning them numbers, like Excedrin headache #9, Excedrin headache #23, etc., where Excedrin relieved the discomfort. But, in truth, sales went down. The company later learned that people were conscious of the campaign and said that Excedrin was a brilliant, stronger-than-average agony reliever. And if they had a severe headache they would definitely take Excedrin. But if they headache, an average headache, Excedrin was a better medicine than they required, so they might take a gentler agony reliever like aspirin. The company could have saved millions of dollars and not lost market share had they done one simple thing. TEST.
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