Review: Starbucks Via.. Ready Brew..

I had samples of the Starbucks instant  coffee.. what they call Via.. and claim is a "ready brew" than an instant..

They said that their ready brew can be made hot or cold.. the lady that gave me the sample said I could even put it straight into milk.. and that's what I did..

I poured me a nice 8oz cup of my fat free milk and I poured the little packet of powdered coffee into it.. and it dissolved quite nicely and quickly.. it dissolves better than those chocolate milk powders.. I was pleasantly surprised.

I added some Equal packets of sweetner.. and took a sip..

It's pretty good.. for an instant coffee.. I was pleasantly pleased.. straight milk.. no water.. just milk and coffee.. yum.. yum.. yum..

Great thing is that I also know that Costco is selling 24pks of Via.. I forgot the price.. but I'm pretty sure it's cheaper than buying it at the store or at a Starbucks..

I'm not a coffee-snob.. so this Via works for me..

Have you tried it?  Did you take their big taste-test challenge?  Were you able to distinguish between the brew and the ready-brew??