Before Google came into the picture, submitting your website to search engines was pretty much the way to get listed in them & probably rank as well. When Google hit the scene, Search Engines were all about indexing as many web sites as possible. Google with its mindset of being different decided to add more strategies for websites to rank well. One of them was “Link Popularity” or “Backlinks”.
- Backlink – A link back to your website.
- Link Popularity – A web page with the most number of quality backlinks will enjoy link popularity & In turn high Page Rank.
- Page Rank – PR is Rank given by Google on a scale of 1- 10 to rate the popularity of a web page.
Every time a website receives a backlink , it is counted as a vote in its favor in front of Google.Previously, only Google was known to give importance to a websites backlinks, but now MSN’s new avatar BING has listed “quality backlinks” as one of the ways to rank well in it.
“Earn several, high-quality, authoritative inbound links” says, BING Webmaster Blog.
Now, it’s an established fact that search Engines love quality backlinks. But, what do these backlinks do for us?
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