Limbaugh will not be NFL co-owner.

It's official, the group trying to buy the St. Louis Rams is dumping Rush Limbaugh out of the mix. Sure, Limbaugh has the money. He is practically made of money, money is not the problem.

It's just that Limbaugh is somewhat controversial.  Really, controversial?  Of course he is controversial, he has made a career out of being controversial, out of pushing the envelope, then ripping the envelope to shreds, then burning the envelope. Now we discover that what goes around comes around, that wealthy investors do not really want to rub elbows with a guy who is going to be a political liability. Surprised? If so, why. It's not surprising. In fact, it's the way of the world, despite Limbaugh's absurd victimization claims.

I suppose that some will lament, ooh, it's a shame that the NFL has no backbone, that it is chicken and politically correct. But the NFL simply likes to make money, to portray itself as a happy and wholesome thing without baggage. Pay no attention to the retired players suffering from Alzheimer's and other dementias from too many concussions. But I digress. Back to Limbaugh.

Bottom line, don't cry for Rush. He will find a way to survive. And no, it's not about political persecution of a poor victimized wholesome american rich guy, it's about money disliking anything that gets in the way of making money. Since there is at least a possibility that having Rush on the team might get in the way of being wildly profitable, he's expendable.