The Better Business Bureau’s (BBB Online) mission is to create a community of trustworthy businesses. The BBB online knows that consumers are looking for websites that they can trust. They don’t want their private financial and personal information to fall into the wrong hands. The BBB online can help. The BBB online ensures that a high standard for trust is set and maintained.
Here is a list of recommendations provided by the BBB online to help you ensure that your business is doing all it can be.
Build Trust – Set up and maintain a positive track record in the business world.
Advertise Honestly – Follow an established standard of advertising and selling.
Tell the Truth – Honestly represent products and services, including clear and satisfactory disclosures of all material terms.
Be Transparent – Openly identify the nature, location and ownership of your business. Clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy.
Honor Promises – Abide by all written agreements and verbal representations.
Be Responsive – Address marketplace disputes quickly, professionally, and in good faith.
Safeguard Privacy – Protect any data collected against mishandling and fraud. Collect personal information only as needed and respect the preferences of consumers regarding the use of their information.
Embody Integrity – Approach all business dealings, marketplace transactions and commitments with integrity.
The BBB online is committed to promote trust and confidence on the internet. One way that they do this is by providing a trust seal. A trust seal is placed on a business website to prove that they have been evaluated and confirmed to meet the program standards for good business practices online. As an online business owner, you must have trust seals posted on your website to prove to your customers that you are a legitimate business. Look for trust seals, such as the BBB online, to help your online business.
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