Every month, 1.3 million people come to Gather to read what you share, join in the conversation, and make new friends that share their interests. Gather members share their ideas here for a variety of reasons. Most enjoy expressing themselves. Some feel a pressing need to influence the national debate. Others want advice or support. And a lot of people just enjoy the conversation they have here with their friends.
While on Gather, many members craft exceptional content and invest real time in joining conversations started by others. When they do, they want to be sure they are heard. While we have more than 1.3 million people visiting Gather each month, we know that many of you may connect with people other places as well. For example, our Summer 2009 survey revealed that:
- 76% of Gather members are Facebook members
- 36% of Gather members use Twitter
We want to make sure that your voice is heard everywhere that you would like it to be heard. This evening, we are launching new technology that will allow you to opt-in to share the content you post to Gather (posts, images, and videos) easily with your friends on Facebook and followers on Twitter. The same goes for the comments you post here as well. Starting tomorrow, by just checking a single box, your content and comments can automatically be shared with your connections on Facebook and Twitter (after a quick one-time set-up process to link your accounts for each service to your Gather account).
You are in control
When we designed this update, we recognized that, while many members will want to share their thoughts and experiences with their networks on Facebook and Twitter, some will not. We have built this technology so that you decide whether to connect your Gather account with your Facebook account and/or your Twitter account. If you do connect your accounts, you can choose what you want to send to Facebook and Twitter and what you don’t, post-by-post and comment-by-comment. This means that you have total control over what appears on Gather and what you share on other services as well. And if you never set up the Facebook/Twitter sharing service you can of course still continue to share on Gather with just your Gather friends.
We hope this update will make sure that your creative inspirations, favorite recipes, social commentary, family photos, political perspectives, and everything else you share reaches everyone you would like it to reach. As always, I am grateful for your thoughts and encourage your questions.