Interesting Brochure Design Ideas

Increase the likelihood that people actually read and save your brochure by making it as interesting as possible. Nothing is worse than spending valuable marketing money on brochures that don't bring you any results. Below are some ideas that will add to the creativity of your brochure printing design and get your target audience excited about your product or company.

Design a Brochure with an Unusual Shape
People are used to seeing oblong brochures. Make your brochure printing design stand out by having an interesting shape. You could use a square, or even print your design horizontally. Unique folding techniques can also create the same effect. Try an accordion or gate fold for a one-of-a-kind presentation.

Use Graphics in Place of Words
Put pictures in strategic places to add interest. You could use symbols instead of plain bullet points. Or you could make picture sentences to drive home a point. For instance, if your business sells health supplements, you could have a cartoon picture of a sad person, a plus sign, your product, and then a happy person.

Make the Brochure Interactive
People are more likely to save a brochure if they have written in it. In your brochure printing design, add a checklist of some sort, or you could have places for fill in the blanks.

Have a Fun Theme
Start with a recognizable theme and use elements from that in your brochure printing design. Nursery rhymes, fairy tales, and popular movies make great themes.

Say the Important Stuff in Large Type
Most people won't even read the smaller print, so make sure the information you really want people to have is in your headings and subheading. Condense what you need to say into short, easy to understand statements. You'll also want to put your contact information in large, bold type.

Make the Last Page a Tear-out
Use perforation so people can tear out the last page. You could put an order form on it, or you could print out a coupon. Just be sure to put your contact info on the perforated section somewhere as well.