What kind of a guy would even consider wearing nail polish on his toes? Well, start looking down, because it may be your own neighbor! More men are 'warming up to polish and it's no wonder, they are now being openly and enthusiastically encouraged by the nail polish industry to join their female customers! Many nail polish manufactuers are even catering to the somewhat different tastes men have for colors than what women typically do.
Man Glaze is one company for example that produces two colors of a unique matte finish nail polish, aimed at men who want something different than what they can find in the nail polish racks at the local Walgreens. Fuggin Ugly is a metallic dark gray that resembles like the finish on a Glock handgun. Death Tar is a sinister black with micro shimmer that look very 'macho' on short mens nails.
Others biggies have followed suit. The VP and Artistic Director for OPI openly encourages men to try nail polish on her blog, and she even suggests some good colors for men. Zoya, Orly and OPI have all begun to offer various colors of polish this summer in a matte finish, seemingly the rage for women these days, but also being enjoyed by men since it does not have the glossy 'finished' sheen that most nail polishes do.
So why men? For one reason, the economy is down and nail polish companies are hurting for business, like everyone else. They have recently realized that half of the population (men) currently does not use nail polish, so why not make an attempt to open up that untapped resource? And, men today are not satisfied anymore with just being 'normal'. Women can enjoy wearing any style they want, including what is typically thought to be men's styles. Guys want more freedom of expression too, and so nail polish is being been considered by many to be a simple and temporary way to enjoy some fashion freedom. They know that having their hair colored or getting a tatoo, even a piercing can be costly and have longer-term effects. Using nail polish is something that can be changed at will and can be done professionally or at home.
This new 'style' for men is being encouraged intially for toes as a way to gradually get into it, and give the style some time to mature and the culture to warm up to it. Forward-thinking and style-concious guys are wearing darker colors like black, deep blue, brown and green, and some even like silver. Nail polish companies are beginning to figure this out and thus are offering colors that are more earthy and masculine than what has been available in the past.
Pedicures for men are on the upswing as well. Nail salons report that close to 15% of their business is by male clients, and those numbers are steadily increasing. Considering the average condition of many men's feet, that is not surprising since many women wish their guy would get a pedicure, just so that their feet and toenails would look clean and neat. And with the increases in sales of men's sandals, it makes sense that more men are showing their feet and want them to look good.
As is true with women, if one doesn't take care of their nails, nail polish will not help improve the look much. A professional pedicure is considered a must before polish so that it will look presentable on a guy's feet. And, many men are discovering that it is a very enjoyable and relaxing treatment that they have been missing out on! Most nail salons are quite accomodating to men. Some even offer separate areas for guys with big screen TVs to watch the game on while their feet soak and are pampered.
There are many beliefs people have about a guy who would wear his nails polished. Most of them are false and simply wife's tales. There is no one specific group of people who do this, nor is it a sign of any psycological glitch in their personality. Most men who wear nail polish are normal, hetero guys, many are married and they enjoy typical lifestyles as you and I do. And they happen to like having a little fun with some color on their nails. Many were introduced and even encouraged to develop this interest by their spouse or girlfriend. Many male celebrities wear nail polish; Keith Urban, David Navarro, David Beckham, Chuck Liddell, Dean McDermott and Len Wiseman to name just a few, as do many normal guys.
So, the next time you are out shopping or walking the beach, look down and see how good it really looks on guys. If you are curious, try it yourself. Or if you are female, encourage your guy to try it. It's really quite invigorating to break free from just one more social chain that binds us!