Years ago the Goodyear Tire people put out a Christmas toy that was a model of their blimp that flashed messages you could write up. During that same year the Goodrich Tire company had an ad campaign poster showing a blue sky, empty except for a few wispy clouds and the slogan 'We Are The Other Guys.'
A few days before Christmas my wife drove through this horrible thunderstorm to the mall, ran through the pouring rain, and stood in line, dripping wet until she got to the counter where she asked if they had any of the Blimp models left.
The guy's jaw drops open, he stares at her for a moment, then he says "Lady, we are not even 'the other guys!'" and he jabs his thumb back at the sign behind him that says, 'Firestone.'
She'd gone to the wrong shopping center!
But by the time she got home with the Blimp, she could burst into laughter everytime she thought of the look on the clerks face.