Our Story Idalia is an exciting new venture built upon the foundation of three generations of New York City’s top jewelry experts and merchants. Pinny Kaufman, Founder and CEO of Idalia, grew up amid the bustle of Manhattan’s jewelry district at 5th Avenue and 47th Street. Among jewelers at the heart of New York’s Diamond District, he developed his vision to break out of the traditional jewelry sales and marketing model, into broader yet sophisticated markets.
http://www.aboutus.org/Idalia.com

