Keira Knightley stars as a domestic violence victim in a controversial public service announcement, that some are saying goes too far.
I usually find a 30-second ad lasting too long, but I was glued to my computer screen watching Keira Knightley's 2-minute long PSA. She comes home from a long day at a movie set to an angry boyfriend who has punched a mirror in jealousy. When the boyfriend throws a towel in her face, Keira Knightley looks off to the side, and appears to speak to a director working on the set of the ad. "We didn't agree to that…it wasn't in the script," she says in an uncomfortable tone. A second later, the man slaps her, causing her to fall to the ground. While she's down he violently kicks her...repeatedly. The camera then pans out, revealing a background of a movie set, yet Keira Knightley and the abusing boyfriend are the only ones there. The words "Isn't it time someone called cut?" appear on the screen.
I found the scene to be powerful, and it made me think about how real domestic violence really is. I watched an interview on Good Morning America in which Jerry Della Femina, an ad executive, was interviewed about the controversial PSA with Keira Knightley. He said that advertisement agencies take on PSAs like this, not because they care about the cause, but because they hope to win an award.
But either way, no matter the advertising agency's intentions, couldn't it make a difference in some people's lives? Check out the video of the Keira Knightley commercial below. If you were a domestic violence victim, would you seek help after watching this? If you knew someone who was in a domestic violence situation, would you seek help for that person after seeing this?