Group Member Recruitment

This article is part of a series about Group Optimization on Gather. Be sure to check out the other content on this topic.
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After you have created and started adding content to your group, you’ll want to get the word out to potential visitors to start growing your readership. One important step is launching a member recruitment initiative to aks people you know or who may be interested to join your group. Here are a few ideas to get you started:

• Use the “invite to group” link on your group homepage to send group invitations. With this tool, you can invite others who are currently your friends on Gather, search for Gather members with interests that are aligned with your group theme, or invite your personal contacts by uploading their email addresses fro your email address books. If searching member interests, try entering the primary keyword for your group and a few secondary keywords to find users who may be interested.
• Search for groups on Gather about similar topics. Members of those groups may be people you want to invite to your new group.
• Look on bulletin boards about your group’s topic. If the bulleting board allows, add posts to tell visitors to check out your group or blog. Be careful to do this without spamming.

Note that this step can be done concurrently with Group Link Building.


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Related group optimization topics:

Group Setup
Learn how to set up your group to be competitive on your chosen topic. learn more

Group Layout and Theme Choices
See which Gather group presentation options can be helpful for SEO. learn more

Group Content Seeding
Think through your content development strategy for your initial launch and beyond. learn more

Group Search Engine and Directory Submission
Get your group indexed in search engines and site directories. learn more

Group Link Building
Develop a link building strategy to drive traffic to your site. learn more


Creating a group on Gather is easy. Get started now! Create a group