This article is part of a series about Group Optimization on Gather. Be sure to check out the other content on this topic.
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After you define the master keyword list, you’ll want to seed the group with relevant content. This is an important step to ensure that your group contains content that will be spidered by search engines. The content will also help to convey the primary focus of the group to visitors and, potentially, contributors.
Based on your master keyword list, create a content plan based on the your keyword rankings. Select words with a higher rank to include in your first group content contributions, then develop several content items using the top five to six keywords on your master keyword list.
For example, if you are starting a group about gardening, you may have these top keywords on your master keyword list:
- outdoor gardening
- planting a flower garden
- basic vegetable gardening
- growing flowers
- starting a vegetable garden
- flower bed preparation
You would want to use each of these keywords in a separate post. Also, be sure to create your content by following search-friendly writing practices. You can find instructions in this article: Search Friendly Writing, Get Noticed in 4 Easy Steps.
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Related group optimization topics:
Group Setup
Learn how to set up your group to be competitive on your chosen topic. learn more
Group Layout and Theme Choices
See which Gather group presentation options can be helpful for SEO. learn more
Group Search Engine and Directory Submission
Get your group indexed in search engines and site directories. learn more
Group Member Recruitment
Tell others about your group and invite them to participate. learn more
Group Link Building
Develop a link building strategy to drive traffic to your site. learn more
Creating a group on Gather is easy. Get started now! Create a group
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Comments: 3
This becomes very difficult on Gather if the group owner allows the entire community to publish content to the group and isn't diligent about screening that content for relevancy. Group owners can quickly eradicate any penetration and ranking gained outside of Gather if they do not tightly control events that take place following the initial 'seeding' of content.
How do you create and post a "BANNER" to advertise and identify your group?
I am having problems trying to find an image that will satisfy the size restrictions.