A civil rights lawsuit was launched by Erik McKinley after he discovered that EHarmony only offered services for "men seeking women" and "women seeking men". There was no option for same sex relationships.
Although the lawsuit settlement found that EHarmony did not break the law, the company was ordered to provide a same sex relationship option either through EHarmony or a new service. The company has opted to create a new site, CompatiblePartners.net. In addition, it was ordered to provide six months of free services to the first 10,000 same sex members.
Do I believe that people have the same rights regardless of sexual orientation? Certainly! Just as I believe that one's race, religion, skin color, hair color or how often one brushes one's teeth shouldn't interfere with one's civil rights.
Were I the owner of EHarmony, I would have opened the doors the one and all from the get go. From a business perspective, it makes no sense to leave anyone out. One person's dollar is as good as the next.
Having said that, I am ambivalent about the ruling. There are many niche dating sites that are now wide open to lawsuits. Will a site that caters to African Americans or Asians be forced to accept non African Americans and non Asians? Will niche dating sites that offer services to those of the Jewish faith be taken to court by Muslims and Christians? Will same sex sites be ordered to open their doors to those seeking opposite sex relationships? This ruling certainly paves the way, and only time will tell.
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