I came home, dropped down on the couch, closed my eyes and tuned in to an isoap.
What's an iSoap?
An iSoap is an entertaining novel offered to you in an audio format. But it's not Books-on-Tape that put you to sleep as one reader drones on and on. These audios books are done like old time radio shows, with real actors reading all the parts, sound effects, and bringing the book to life.
I've listened to a mafia story on one iSoap site called NewFiction.com . The publisher takes the listening experience to a new level. The production called "Jake and the Three Jamokies" has over 20 different New York voices. It's fun, it's entertaining, and I can do it with my eyes closed.
Audio books are exploding. 22% of adults listened to an audio book last year. That's a 12% increase from 2 years ago. But a new digital format called iSoaps may accelerate the proliferation of the audio book industry.
NewFiction.com concentrates on novels that are contemporary, upbeat, entertaining and fun, with voices that you've never heard, with a slant on life that you haven't experienced yet. There are others that are planned to be released in the first quarter of 2009 that address the children and teen markets.
The iSoap takes advantage of the latest technology. You can listen to it on any digital media you have; computer, ipod, cell phone, you name it. You can listen to it as you drive to work, drive home, or wait in the doctor's office.
Or at the end of the day when you're sitting down to glass of wine, too tired to read and too exhausted with the news. Close your eyes, tune into your iSoap and catch a couple of chapters to bring a smile to your face. You can start and stop anytime.
And it's all read by great actors who understand that their job is to entertain, not put you to sleep.