MediaPost Article: Kraft, Folgers, Olay Top Baby Boomer Gals' WOM

November 30, 2008 05:24 PM UTC (Updated: November 30, 2008 05:25 PM UTC)

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Here is a interesting article in MediaPost that looks at a WOM study released by Prevention Magazine that shows that boomer women provide higher quality WOM than younger women, when it comes to talking about their favorite products.

Find more about: mediapost, kraft, folgers, olay, wom, women, boomers

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Comments: 1

denise e Dec 2, 2008, 3:25pm UTC

thank you for sharing :)

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