HELSINKI (Reuters) - Finland has rated the DVD release of the much-loved children's television series "Little House on the Prairie" suitable for adult viewing only.
To save money, Universal Pictures decided not to submit the series to state inspection, the company's Finland marketing manager Meri Suomela told Reuters on Wednesday.
Finnish authorities charge 2 euros ($2.57) per minute for assessing the correct age limit on films and television series. Distributors who forego this can only sell their shows with a sticker saying "Banned for under-18s."
ON, the series ran for 9 years. Assume 22 episodes a season (which use to be the average).Â Multiple that by 45 minutes (because an hour episode is never an hour).Â So that amounts to 8,910 minutes.Â
So instead of spending $22,898.70 to get the entire series the proper rating, they let it go with a "Banned for under 18s" label?Â
Which marketing genius let THAT HAPPEN?Â I mean, really, in the grand scheme of the universe, if you are launching a 9 seasons DVD set in a country that still has interest in the show, you handicap your efforts by not paying the stupid fee?Â Laura Ingalls is going to be sitting on the shelf alongside "Girls Gone Wild."Â Yeah, THAT is gonna sell the series for you!