
Good morning friends and writers!
I hope you're all doing well. My whole family has been down with a rotten cold since my wife, grandsons, and I went to my friend's cabin last weekend for our (cough, cough) "vacation." We should've just stayed home! And to think, I PAID for the weekend from hell. (More on that another time!) Anyway, the darned thing has been wreaking havoc with my concentration. I need to finish the final edits for Healey's Cave (the debut novel of the Green Marble paranormal mystery series) so it can be ready for a March 2009 release, but I just can't seem to focus. Hopefully it will resolve soon. Anyway, I hope you've been successful at avoiding the first cold of the season, and if so, that you continue to stay healthy!
There was one bright spot, though - the new book trailer for Tremolo: cry of the loon came in! I think Red Lotus Productions did a wonderful job. If you haven't already, would you mind hopping over to take a look? As always, I value your feedback.
Now let's talk writing!
Today's piece is for writers who either have a book to promote, or dream of publishing some day, or for readers who simply love books and want to review them.
Most of this seems rather obvious in hindsight now, but it wasn't always that way, so I thought it might be useful to jot it down. And as always, let me know if this stuff is helpful or lame. I'm trying to provide fresh topics here that could actually benefit my Gather writing and reading family.
Book Reviews (and how they can help the aspiring author)
If you're a writer, posting book reviews can be a unique way to gain name recognition and open up a whole new world of contacts. When I was asked to write my first review, I balked. Sure, I loved the book. Matter of fact, I adored it. But who would want to hear what I had to say?
I'd never ventured into this arena, but I gave it a try. In the end, folks seemed to enjoy the review of The Margaret Ellen by R.C. Burdick. And guess what? I met writers who became valued colleagues and critique partners, was fortunate to become friends with readers who enjoyed the same genres as I, and was offered reviews of my books as an unexpected side benefit.
This first review turned into a few dozen as time rolled on, and opened up gateways for my own books that I'd never envisioned. I became a reviewer for Midwest Book Reviews, Compulsive Reader, In the Library Reviews, and more. I still consider myself first and foremost a novelist, but when I can squeeze them in, I pen a few reviews each year.
So - if you have time - consider writing a review for a special book. First of all, as testimony to the work itself. And secondly, as a possible venue to expand your marketing field in the future.
Here are a few tips I've gathered along the way:
1) Only review books you feel are well written, in the genre(s) you enjoy, and that have something worthwhile between the covers. There's no point to accepting a poorly written or edited book for a review.
2) Read the first page or chapter or so to see if the book suits you. You don't want to accept a book that you'll have to slog through. There are too many great books out there to waste a moment on a slow or tedious read.
3) Read up on some guidelines for reviewers, such as can be found in The Slippery Art of Book Reviewing by Mayra Calvani and Anne K. Edwards. You'll also find hundreds of places to post your reviews in books like this.
4) Follow the review with a brief bio of yourself, with links to your work. If the reader enjoys your review, they may also enjoy your books.
5) Don't take on more than you can handle. If it starts to impact your writing time, cut back. It's hard to say "no," to a writer, but sometimes you just have to do it. Be kind, but be firm. (It took me forever to learn how to do that without being besieged with guilt. And I'M STILL SO SORRY TO EVERYONE WHOSE BOOKS I COULDN'T FIT IN!)
6) Add a page on your website with "Recommended Reading." I've done so on my LeGarde Mysteries site, with the book covers, links to purchase sites, and links to my own reviews.
7) Post your review in as many places as possible. Do a search for bookstores where the book is being sold, review sites, social networking sites, and more. The more exposure your review has, the more copies of the reviewed book will be sold, and the more name recognition you'll gain.
8) Be sure to always include the pertinent book info as I've listed below - publisher, ISBN, website for purchase, price, genre, etc. etc.
Here's a sample review that I just wrote and published this week. The book was just released on November 3rd, so if you want a copy, be sure to hustle over to Amazon. They're going fast!

Title: The Devil Can Wait
Author: Marta Stephens
Publisher: BeWrite Books
Publisher's Address: 32 Bryn Road South, Wigan, Lancaster, WN4 8QR
ISBN number: 978-1-905202-86-7
Price: $15.99
Publisher phone number and/or website address: www.bewrite.net
***
Looking for a deliciously convoluted tale that will twist its way through your brain and keep you up late into the night? Look no further, for Marta Stephens has just released the second book in the Sam Harper crime mystery series, The Devil Can Wait.
Stephens' debut novel, Silenced Cry, was addictive, propelling readers into the action from page one and corkscrewing through a wild ride of corruption and abuse. Unlike many "seconds" in a series, The Devil Can Wait does not disappoint, and expands Detective Sam Harper's world from the fictitious seaside town of Chandler, Massachusetts to the steamy jungles of Columbia and through shocking revelations in the Vatican itself.
A dark history precedes the bitter tale of a cursed black pearl ring, whose protectors and seekers have killed to keep its secrets for centuries. Now, just months before the planets align in what is believed to be the sign of a long awaited prophecy, the ring lands in Harper's back yard, triggering villainy and murder. Murders, that is. Four boys wash ashore the icy Chandler beaches, and Harper's up to his eyeballs in corpses with few leads and increasing pressure from his captain and the press.
As if multiple seaside murders aren't enough to drive an already sleep-deprived police force to the brink of exhaustion, a sleazy pawnshop owner and elderly history professor are found dead within days. Is spunky local journalist, Jennie Blake, tied to these murders? If so, what's she trying to hide? And why can't Sam stop thinking about the gorgeous brunette in spite of his best intentions?
Stephens has skillfully detailed police procedures in a realistic fashion, a task not easy for one who hasn't worked a real life police investigation. But on top of this, the author has woven intriguing subplots with a love entanglement that thrusts the story forward to its climatic end. The sexual tension between Harper and reporter Jennie Blake is natural and sublime - adding icing to this already delectable confection of supernatural elements, grisly murders, and the stoic talent and courage of one very likeable cop. Don't take my word for it - buy it and read it today.
Stephens has hinted at a third in the Sam Harper series. We'll wait with bated breath, in anticipation of her next taut thriller.
***
Aaron Paul Lazar writes to soothe his soul. The author of LeGarde Mysteries and Moore Mysteries savors the countryside in the Genesee Valley in upstate New York, where his characters embrace life, play with their dogs and grandkids, grow sumptuous gardens, and chase bad guys. Visit his websites at www.legardemysteries.comand www.mooremysteries.comand watch for the fourth book in the LeGarde series, MAZURKA, coming in January 2009 from Twilight Times Books.
Double Forté is the founding book of the LeGarde Mystery series and was released in November, 2004. Upstaged followed in October, 2005. His third, Tremolo: cry of the loon, was released via Twilight Times Books in November 2007. Mr. Lazar is currently working on his thirteenth book, The Aviary. The first book of his paranormal mystery series, Healey's Cave, will be released 2009. He is a regular columnist for FMAM (Futures Mystery Anthology Magazine), Mysteryfiction.net and has been published in Great Mystery and Suspense magazine and the Absolute Write Newsletter. Contact him at: aaron.lazar@yahoo.com, visit his blog at murderby4.blogspot.com, aaronlazar.blogspot.com, or stop by his websites at www.legardemysteries.comand www.mooremysteries.com.


Comments: 47
As for the colds, be glad you all didn't come down with the flu. The other day, I started my morning with 13 of my 22 students. As the day progressed, six more students made their way down to the nurse's office and I was left with seven to teach. Flu, strep throat, and one case of nits. So far, I have managed to stay healthy...I imagine over the last 40 years of teaching wee ones, my immune system has an army of antibodies all battling unforeseen forces that may come my way.
Hi, Nancy! I know what you mean. I have so many books in the to-be-read pile that it's getting dangerous! LOL. Thanks for stopping over. ;o)
I await every Saturday morning with excitement because I know I can have my coffee and read your musings before my Times arrives ! Your writing is inspiring to me , I am not a writer and doubt I will ever be one but reading your articles gives me a delicious secret complicity to the community of writers .
Your advice for writing a review is just what I needed . I read every Saturday the Times book review and a lot of times I enjoy more the review than the book itself. (especially when Updike writes it or someone alike )
I would love to be able to write great book reviews for the books I love so your guidelines are just what I needed !
Thank you …
Another spin on this idea is something aspiring novelists can use: write a review on the book that is shaping itself in your imagination. A review is a chance to step back and see the book as a prospective reader would see it.
I wrote this book review for an on line forum i belong to and i would love your feed back if at all possible ....Thanks so much .
TheRoadbyCormacMccarthy
TheRoadbyCormacMccarthy
The unfortunate thing about my "career" is that it has slowed to a crawl. My local newspaper is very short on money and is pretty much refusing to print reviews from non-staff. Maybe I should try writing a novel, in order to increase my desirability and name recognition as a reviewer!
I just wanted to say I am finally going through my currently over 6,000 pieces of gather new mail that is in my inbox on here. So with that in mind I have finally come to a piece of mail that was addressed to me in regards this article submission you have created to share with the gather community. Thank you for taking the time and sharing your piece with us here at gather. :o)
Once, I was given a book to review that I just could not like. The story was flat, the characters undeveloped and I had the feeling that there was much more to be told than what the author included. To make it worse, the author's previous book had been a bestseller.
It was the hardest review I have ever written.
All I can say is "Feed me Seymour." All information is gratefuly accepted.
But I have also made great friends and contacts through writing reviews. And I have been very lucky so far in that I have not received any books I do not like. I am very careful only to accept books that look as though they would be interesting to me, and so far, they have been well-written.
Is it good or bad to achieve notoriety?
This takes you in the front door, and this takes you in the back door. If you’ve been, don’t click again.
Kim - number five IS the biggest challenge!
AF - I read your review for Silenced Cry - nice job. It's of course the prequel to the book I just reviewed above, The Devil Can Wait by Marta Stephens. A most addictive series!
Kathryn, of course! Books have been my greatest "professors," if you will. Reading has been my writing tutor, and the best one around.
Maryilyn, you're most welcome. ;o)
Chris - interesting twist on the concept. Having articles printed in newspapers is super, you must be darned good. It's tough to get paid for our writing with actual MONEY these days, isn't it? (I do this for free, too) And of course, publishing books does not make you rich. By a long shot. LOL.
Jan - that's how I learned my lesson on being choosey about saying "yes" to all reviews. I had to struggle with a review of a poor book. I tried hard to find a few good things about it, and focused on the plot summary primarily. That's the first and last time I ever accepted something (even from friends) without reading the first chapter. Now - that's not saying every book I ever rejected or couldn't accept for reviews stunk. Not by any means. There's also the time factor that gets in the way, all the time. So I missed out on lots of great books to read/review. But such is life. ;o)
David, you've got it! I'll keep 'em coming as long as I'm able. ;o)
Joseph, it's the hardest thing in the world to tell someone their work is sub par. The best way to approach it is this: find the good points (there must be something!) and start with those. Then, kindly and gently, let them know how "we" might improve the work by better organizing, etc. And include some tips. I try not to make it ablame game, but an unbiased analysis of sorts. It's a really tricky balance. Good luck!
Meredith, it's lovely to "meet" you here on Gather, and your perspective is valued. Thanks so much for reading and commenting, and best of luck to you and your husband in your writing careers.
Asilentoceanaway
Diana - you are, as usual, SO right. I'll try to listen to my own advice. ;o) Hope you're well!
Ok, you are going to think I am really crabby, but Columbia should be Colombia.
I do enjoy your articles, and I am very guilty of not following #5. It'll be my 2009 New Year's resolution.