The answer to the first part of that question. According to Wikipedia:"Social bookmarking is a way for internet users to store, organize, search, and manage bookmarks of web pages with the help of metadata."
Okay, great,
But more importantly, what's the answer to the second part of that question? Why should you care?
If you share posts, photos, and videos on Gather and you'd like to earn more Gather Points, social bookmarking can help... big time.
Social bookmarks can be powerful tools in helping you drive new, unique traffic to your content. That traffic will increase your points. It's as easy as that.
Gather supports several social bookmarking sites. You can find the links to each of them by clicking on the BOOKMARK link at the bottom of each post (before the comment thread begins)
Here's a closer look at some of the biggest social bookmarking sites and what they offer:
Del.icio.us.com
You can use del.icio.us to see interesting links your friends recommend, and share with them links you like in return. Gather makes using del.icio.us easy. When you read something you like on Gather, just click the delicious link at the end of the article but before the comments. That's it! You're now sharing great Gather content with a whole new audience.
Digg.com
Digg works in much the same way as delicious. The trick is sharing lots of quality links… not just the stuff you write. Digg any link you consider to be worthwhile.
Furl.net
Furl is designed to archive and share anything you read online. You may have tens of bookmarks but thousands of Furl entries. If you read your local newspaper online every morning, bookmark it. If you read several fascinating news articles every week, Furl them. You can Furl items from work and home. You can search for them later from any browser and share them with friends.
Reddit.com
Reddit is a source for what's new and popular online. Vote on links you like or dislike and help decide what's popular.
Stumbleupon.com
Give an article a thumbs up or down, add keywords, and leave a comment. Stumbling your article properly can bring great traffic to your content… but only if used thoughtfully.
Technorati.com
Technorati searches, surfaces, and organizes blogs and other forms of independent, user-generated content (photos, videos, voting, etc.)
Facebook.com, MySpace.com, andTwitter.com
Each of these giant social networking sites can do wonders to draw viewers to your content. Simply add a link to your newest Gather offering on your Facebook, MySpace, or Twitter page as a way to tell friends about your latest, greatest offering.
Important Tips:
To become a respected and valuable member of any social bookmarking site, you must spend some time on the site making meaningful connections. Those connections will likely go on to support your content and may even decide to join you on Gather :)
However, you must bookmark responsibly! Spamming on these sites will not be tolerated. Simply linking to good content and making valuable contributions by sharing solid content and offering good feedback will do the trick.
We hope this helps bring you lots of new viewers, and many more Gather Points!
*This article has been updated. It was first shared on Gather in May 2008*


Comments: 46
Whenever I post something that I think my friends & family who aren't on Gather would like to read, I click the bookmark button and select 'myspace'. Then I post it as a bulletin and it shows up on their myspace pages and they can come to my post on Gather to read it. They usually don't comment because they'd have to sign up to do that, but at least they read it and know what's going on with me!
Even though I've never shared my Gather items with any social bookmarking sites other than myspace, I do like it.
My only suggestion about the button is to move it or the rate button because every single time I try to rate something, the bookmark menu pops up over the stars so I can't click on anything. I get frustrated and end up not rating at all!
I use delicious all the time and never thought to bookmark something through Gather. Thank you for sharing this.
Andrea - I'm glad you enjoyed the info and felt you learned something from it. I hope I've inspired you to bookmark your Gather content (or great content you discover on Gather) on delicious!
For Digg you wrote the following:
"The trick is sharing lots of quality links… not just the stuff you write."
Since a significant quantity of Gather content bookmarked to Digg is spam or self-promotional, I agree that quality of content is a key concern. All of these web resources are woefully underutilized however (of course, some of them are not a proper fit for Gather content too).
I'm glad though that you're stressing thoughtful use as a critical consideration for members!
Thanks for posting this article. It really provides food for thought!
I went back to an older article of mine today and found it had 567 views. I have no idea where they came from.
I will post a link to this in the Today post.
I used to rate '10's' on anything I viewed before commenting and now that it's hard to navigate (especially with my touchpad on my laptop) I skip rating altogether. :o(
So... I'm happy to hear that you're working on a fix for the buttons & can't wait to see what happens with all of that. I sure would love to be able to rate things again!
And I am with Faith on the rating thing I used to rate everything asll the time now only if specifically asked by a friend as it is a pain
I'm confused by the experience you had with your Lynyrd Skynyrd photo. I'll have to look into that and get back to you.
I would like to see the ratings button changed, as that pull down is hard to use.
Really ... since when ??? Has Gather truly changed the way they increment page views and credit authors for non-member reading/viewing?
Pam, unless Gather has changed the accounting processes for non-member page-views, your answer to Chuck is only partially correct. Extra-member page-view accounting was an issue back with the correspondent corps. Several correspondents knew they had extra-member readership and reported that they were not being properly credited with all their page-views from readers outside the Gather community. The answer then was that non-member or unlogged-in members page-views are only counted once and the author receives one single page-view credit regardless of how many unique extra-member page-views are generated by those types of viewers. So, Chuck (and all other Gather member publishers as well) will get credited with a single page-view and whatever number of pointy things™ Gather is handing out on that particular day, but only ONE page-view total for all the combined extra-Gather and unlogged-in member page-views of their work.
Case in point – I was not logged onto Gather when I read your post. I noted the number of page-views did not increment after I opened the article, nor did they after I refreshed the page. Another extra-Gather reader had already viewed your post before me; therefore, you had received all the extra-Gather viewer credit due you and will receive no more for this post. However, your pointy things™ might increase after receiving credit for me posting a comment to your article, and now that I am logged onto Gather you may or may not receive a page-view increment if the Gather system acknowledges my login status over just my IP address.
The Frog hit this one out of the ballpark!:I agree with Nippy that this seems to be more a ploy to get members to bookmark “Gather” on these social search engines than an actual means to any significant increase in earnings. The only way this would trickle down to more points is if people following links back to Gather from the social bookmarking sites were to then join Gather and view and comment on that author’s work. Which isn’t a bad thing, but is a much less certain thing than you try to make it sound in your article. Crediting members for page-views from outside the community is not a difficult thing to do, even the most basic web logs catch most IP addresses and would delineate the majority of unique page-views. There is a lot of mis-information floating around about Gather’s reward program, always has been, but much of it has come from the corner office. It would be great if extra-member readership was the way you are presenting it, but I really think you need to check your sources and verify the facts so the community has the whole truth about the claims made in this article and your further comments.
By the way … Links to Gather content have previously been blocked by some of these bookmarking sites, and most of these social bookmarking sites at least frown upon, if not outright ban, the practice of submitting your own content! Technorati is one such bookmarking site. By encouraging members to bookmark their own content it is quite possible that a deluge of self-bookmarking will again get Gather and its member authors banned from some of the sites.
make a mental note now to DO THIS more often! thank you!
http://www.gather.com/viewArticle.jsp?memberId=261008&articleId=281474977493025&nav=MyGather
To be clear, ALL page views are factored into your point earnings (except those you accumulate by viewing your own content). Gather counts both member views and visitor views alike. But, Gather does not count views you generate by viewing your own content when determining point earnings.
I hope this helps clarify the confusion around how page views (from members and visitors alike) help you earn Gather Points.