Here is a link to this morning's Jack Myers report from the ANA conference. I think it is fascinating to see that CMOs from Coca-Cola, P&G and others are talking about the need to promote experiences, even in a weakening economy. Good, quick reading for the group as we start thinking about what engagement mens to large brands.
http://www.jackmyers.com/commentary/media-business-report/32332679.html
David
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