I've been watching my "necessary evils" stock portfolio climb in recent months. American-made cigarettes, beer, and liquor are on the upswing.
I credit it to two things: people need a sense of "drink-after-work" stability, especially when times are tight, and people are buying fewer imported beers, picking up domestic brews instead. The move to domestics not only helps the economy but also the environment, thanks to decreased shipping and transport emissions.
Meanwhile, the frugal living mentality is sweeping the nation. I just reviewed the book Practically Posh: The Smart Girl's Guide to a Glam Life, which espouses this principle: live frugally, and still live the life you want.
First on the author's list of refrigerator stock-up items? A nice, chilled bottle of bubbly. After all, you never know when you might need to celebrate.


Comments: 25
I read an interesting article about frugality and all that in US News and World Report this morning.... A new frugality could remake the U.S. economy—and American life
We got rid of our credit cards about 6 years ago. The only "credit" cards we use are our check/debit cards issued by our bank. This way we ensure that we don't spend when there is no $$$ in our accounts.
It took us a while to pay down the cards and we will never get caught in that trap again....and what is ironic is that the charges to the cards were necessary at the time and not just "exercising our rights to 'consumerism'" ;-)
Nice to see that you've been using the old compound interest trick Sonia. Great to hear you've been able to make steady gains (other than those accounting for a stock market readjustment) that way.
So true! The article is a well-written piece providing a great overview of the American consumer outlook today.
Good for you
Sales of domestic beer are down, at least if you listen to BUD and TAP.
Its distilled spirits and craft brews that are the best sellers right now.
Gaming stocks are almost an exact hedge to energy.
But even the mainstream brewers, like Bud and Miller, are rolling out their own craft-beer lines. I wonder if this won't be like Frito Lay, which swooped in and bought out the regional craft-chip manufacturers to create a dominate (though more pedestrian) national potato and corn chip brand.
Good to know!!! I guess, from the consumer standpoint, if you don't have air conditioning or lights, you might as well head out to cool casino to gamble and get free drinks....
The times of the year dictate their purchases. Light colored alcohol in warm weather, as that variety blends better with the more fruity or frozen drinks. Dark liquors are more for winter warmers.
White or rose wine are chilled to be served, therefore they tend to be for warm weather. Red, dark or dry wine is served at room temperature, so they are more for cooler weather.
However, there are many people who buy a 6-pack or more of beer every day, no matter what time of year it is. Those are creatures of habit and will never change.
People seem to smoke more when the economy is bad.
Due to our ages, we are playing it safe. The fund lost $2000 in the last year and that makes me jittery. So we are not keeping the stock options that might pay off eventually (sigh). However, we have risk in other investments elsewhere so I'm not feeling too upset about it. The fund is our conservative hedge. It is amazing what putting aside $500 a month can do in only a few years when there is a company match! Shocking, even, how quickly the savings can add up.
Even so, I think we'll be living the glam life on a tight budget in years to come. We are used to saving money. Also, it doesn't hurt that the eggplants in my garden have decided to produce a bumper crop. We've been eating some variation of eggplant casserole or stir fry or parmigiana several times a week, very filling. I even froze some.
So true Jo C. Sounds like you've been able to sock quite a bit away, relatively painlessly too! It's a good idea to have a conservative hedge, especially with funds you plan to use for your retirement. Oh, and congrats on the eggplant harvest! What a bounty!
I'm a fan of long-term care insurance myself. I haven't looked at the numbers myself, but do know that it's fairly cheap -- and worlds cheaper than having to pay $7,000 per month cash-out-of-pocket for some of the places my grandmother is looking at down in California.
P.S. That's what we're here for Rae M. ; )