I'll start off with, i've never watched it, I do however watch Reba and have seen the ads.
The 2nd season of the show starts in September so they promos have already started, turns out people think they are too racy, CW says they are just trying to get noticed.
The problem seems to be this, people think the ads are too racy for the show. One shows Blake with a dreamy look, mouth open and a gut guy kissing her neck. It then reads every parents worse nightmare. OK so maybe some's but not mine, my worse nightmare is her actually get hurt.
Other ads have also been launched with other sayings including "OMFG". Rick Haskins insisted the letters could mean anything, like "Oh My Freaking Goodness", but i think we all know where they were really going with that one!
All of this ads are supposed to get the attention of girls/women 18 - 34 Gossip Girl's target audience. Haskins said it's "A tongue-in-cheek way [to] capture what the show is about."
Parents Television Council - "Rather than reinforcing positive values that parents are trying to instill in their children, this program very often is undermining these positive values."
Ok with it's target market women over 18 does it really have anything to do with parent's values? By that point they better have already taught their girls what to do and what not to do. I don't see the big deal here.
Shows like Nip/Tuck are a lot racier than this and they aren't news. True they aren't marketed to kids, but I don't think this is either. I believe this is for girls who already know what sex is, most, based on my view of the high school and it's pregnancies, have already had sex. While I think the ads are silly it doesn't offend me, I think it gives me a fair image that I can use to see if I would let my daughter watch it. (Luckily she's only 4 so I already know there is no chance!)
I am more offended by shows like Degrassi. This show is on a kids network and talks about sex NONSTOP, STD's, who's bangin who, it's just gross! I agree it's great to let kids know about STD's but on a kids network? My daughter watches Dora on the same channel in the morning, sure there is a 60 second count down between changes of programs but like my 4 year old knows what that means. What about the 8 or 9 year olds? Should they be watching this?! NOOO!!
So with all of this I say - big hype over nothing. The ads also have no interest in making me want to watch the show, sure I am right in their target market but nah. If I want to watch trash i'll watch my neighbors.
Not a news source, just my 2 cents.
GG

So what do you think? It this too racy for the show? Have you ever watched it? Tell me what you think i'd love to hear it!




Comments: 20
I think they need to tone it down a bit - it sounds too racy for me & I am in their target group as well~
The target audience is younger than 18 , since it is a teen drama about filthy rich girls in a private school in the UWS of NYC, and the author of the original book series went to exactly that kind of school, that kind of life.
I abslutely hated the first few episodes, but my daughter adores it.
That ad is not too racy for the show. The show is 100 times racier than the ad.
It promotes every wrong value on the face of this earth: gossip, teen sex, pregnancy, alcoholism, drug use, lying, conniving, backstabbing, wealthy people can do whatever they want.
And I was only talking about the values of the teens in the show.
Definitely watch it and see what you think.
Blake is a character you love to hate. I just plain hate her.
Blake is not the character featured in the ad in your article - now THAT character, I actually like.