Bum Marketing - what is it?

Bum marketing -- when I first came across the term, I admit I was a little confused by the term. So I did an Google search and found that this is a new term for an old, proven marketing method called article marketing.

Why is it called "bum marketing"? I believe the terminology is used because this kind of article marketing requires very little effort and still has the potential to earn a lot of money over a long period of time.  And it is a good marketing tequnique to imply that the method is so easy a lazy bum could be successful.

How it works is simple and nothing new.  You choose a keyword that is not too competitive, write an article on the same keyword, place an affiliate link in the body of the article, and submit it to article sites that get a lot of traffic. If your article leads to sales for your affiliate link, you could get a decent commission for it. The great thing is that each time there is a sale, you would be earning something. And you don't need to be a rocket scientist to make a killing through this method.

Of course, before you even start earning anything, you will have to decide on the subject for your article. The subject, in this case, will have to be a keyword or keyphrase that does not enjoy too much competition. You can find this by running a search for a given keyword and looking at the number of results and ads that are thrown up. The fewer the results and the greater the ads, the more potential your keyword will have. You could use a program like Google Adwords to find the ideal subject for your article.

Once you have found the necessary keywords, sit down to write a great article that will make the article sites sit up and take notice. Make sure that the article is rich in content and that people who are looking for those keywords will find value in your article. Offer tips, tricks, and insights to the reader. In time you are bound to find a formula that works for you and which will bring heavy traffic to your site. Remember, heavy traffic generally means a rise in sales.

The next step is to submit your article on a number of popular article sites. One of the first that comes to mind is ezinearticles.com, but there are other popular sites such as goarticles.com. Sites like Wordpress and Squidoo have also proved their worth by being the darlings of search engines.

Once your article has been posted, you will have to wait for the sales to be made. It might happen that other sites syndicate your article (this will happen if your article is of very high quality), and then you will suddenly be seeing an unprecedented rise in the number of sales. Your money-earning potential will rise considerably.

If you are smart in your choice of keyword, and in your choice of words, you could end up making a lot of money. However things may turn out, you should give bum marketing a shot.

If you would like to learn more about affiliate marketing or how to work from home please visit my blog where I share tips and information on various ways to earn an income online from home.  Here is my Top Work From Home Blog: http://top-work-from-home.com/blog/