Honestly, the regular priced items for sale at CVS are typically more expensive than grocery stores or general merchandise stores. The reason shopping at CVS can be valuable, even profitable, is because of their Extra Bucks program.
CVS publishes monthly In-store sale catalog chocked full of items they sell and offer Extra Bucks on.
Basically, you purchase an item, say Colgate Toothpaste, for $2.99. CVS offers to give you $2.99 Extra Bucks for purchasing the toothpaste. Extra bucks are like "buy anything you want coupons" that you can apply toward future purchases at CVS - and only at CVS. The great thing about CVS is that they also allow you to combine Extra Bucks deals and coupons. In essence, you can actually "make money" :
Purchase Colgate toothpaste for $2.99, use a $1.00 off coupon and earn $2.99 Extra Bucks - in essence, you have made $1.00 for purchasing the toothpaste!
CVS also publishes weekly circulars where they list their "sale" items and the item on which they are offering Extra Bucks rewards.
Some weeks I actually end up spending very little based on the Extra Value items being offered and the coupons you use.
So, you don't actually get the toothpaste for "free" but you get the purchase price back to spend on something else. I guess it's all a matter of perspective:-0
Many of the "free" items I donate to various charities. It's a nice perk.
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