Over the years one of the most popular ways to turn the internet into your personal bank machine is Affiliate marketing.
Affiliate marketing involves getting a special link from a person or company that sells a product. That link can be tracked using affiliate software back to you. When a purchase is made from your special affiliate link you earn a commission. So all you had to do was promote your affiliate link.
In the early days if was difficult to find places to advertise affiliate links. Paying for advertising was expensive and difficult. You had to convince website owners to you're your ads on their sites.
Then on day Google created an advertising network called Adwords that let anyone and everyone tell Google what search terms were important to the product they were selling. When a search was done on those terms Google would display their ad with affiliate link in the search results.
As soon as marketers saw the power in this they started creating training manuals with names like Google Cash and Google Profits. These programs taught thousands of people how to make millions promoting their affiliate links on Google Adwords.
Despite the success this method has had over the years the Google system has a flaw. When a searcher types in something they want to know more about, Google checks their giant bank of information and returns relevant searches. But the problem is anyone could be doing a search for the term the advertiser bids on and Google has no way to know who is doing the search.
That doesn't seem like a big flaw but when you are paying for every click that little detail can make or break a campaign.
For example lets say you are selling a product in the low carb diet category that you know sells very well to men 40-50 years old. If you are advertising on Google then you would bid on search terms like "low carb diet" or "protien diet". Now the problem with Google is when someone searches on the term "low carb diet" there is no way for Google to know if the searcher is a 15 year old girl or a 45 year old man. Either one of those searchers can click on your ad because Google will display your ad to them. If the 15 year old girl clicks on your ad she probably will not make a purchase and you will be charged for the click.
So the logical next step in affiliate marketing is to design a system where advertisers can actually bid on relevant keywords as well as chose the ideal target demographic to advertise to.
Enter Facebook
Unless you have been hiding under a rock in the last year then you are probably familiar with Facebook. If you are not on Facebook then you are most likely getting bothered by your friends and family to join. And you are not alone. The Facebook numbers are almost unbelievable:
- Over 63 million active users
- Average 250,000 new users a day since January 2007
- Active users double every 6 months
When you join Facebook you fill out all your personal information like who you are, your gender, age, city you live in and everything else about you. This is a marketing gold mine if you can tap into it. And Facebook users don't mind because the ads that are beind displayed to them actually more likley to be something they would use.
As a result ads on Facebook are much more powerful than Google Adwords.
Facebook is new to the advertising game and just like when Google started advertising people have started to create training courses on how to tap into this income source.
The best one that has hit the market is Peter Koning's Facebook Payday.
Facebook Payday gives you all the tips and tricks that Peter has used to build a massive business online. Advertising on a social network like Facebook is much different that on a search engine. When you learn how to do it correctly the opportunities are far greater than anything Google or the search engines can ever offer.
If you are serious about earning an income online then you need to learn how to harness the awesome power of social networking site and you might as well start with the grand daddy of them all - Facebook.
For more information read my Facebook Payday Review on my blog or visit Facebook Payday
If you would like more information on working from home please visit my Top Work From Home website http://top-work-from-home.com/
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Comments: 5
I'm not really a fan of facebook; I think it's a nice notion but they haven't joined the open-alliance. Google's very supportive of open-source and open-collaboration and I think that weighs in its favor. Too bad their social-networking site isn't big in the U.S.