1. Branding
Your name is your brand. People will like or hate your work, trust or distrust your opinions. Your job is to build trust in your services and the brand of you.
2. Business
Every reputable business has a website that showcases its products and services. You should too. Show off your skills. Include a resume, references, services and samples of work.
3. Efficiency
Think of your website as an online portfolio. Instead of lugging around a case full of samples, you can upload examples to your site and link to other places where your work has been used.
4. Skills development
The discipline of editing your work for your website will be invaluable in showing off your talents. You can also upload any unsold client work so that visitors to your website can see the full range of your creativity. You never know when someone might get in touch to find out about using something you've produced.
So what are you waiting for? Get your work on the net and start building the brand of you.
Note: This article was originally aimed at freelance writers and appeared on my mentoring blog for freelance writers. It's been updated for a more general audience.


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