Want to become your kind of media's favorite subject matter expert?
Read ten tips with links to real life examples to become catnip for that media to quote you. Thank you Nancy Schwartz for this pithy, spot-on top ten list. Although Nancy is writing for those who run non-profits the suggestions work just as well for any business, government agency, special activity group, club, professional association or soloist. As a former journalist I heartily agree with her approach.
I'd add these suggestions:
• Provide an online list of the kinds of timely and timeless stories where your expertise could be helpful.
• Make your contact information for the media very easy to find throughout your web site, blog, online social network or other kind of Internet presence.
• Make a guarantee as to how swiftly you will respond to someone working under deadline.
• Provide a captioned album of photographs, graphs, diagrams and other images from the activities and other background on your topic. (My addition to tip number two.)
• Provide a list of related organizations and other resources so you become the "go to" site for your category of media coverage.
Intrigued? Then read her excellent suggestions to "Make the Most of Media Queries" and "Make it Easy for Online Readers to Spread the Word."
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