Are you suffering from same/better syndrome? Let's find out. If all you can do to separate yourself from your competition is to say you are the same but better, you will never create true lasting wealth in your business.
If you ever tell prospect that you are like ABC company but your vitamins are better/ juice is better/soap cleans better, you suffer from same better syndrome.
If you ever show a cost or value comparison between your products and a similar competing product, you will suffer from same better syndrome. If anyone in your up-line or company management state that you are part of a growth industry, you suffer from same/better syndrome.
Yes it is easier sometimes to follow the mlm herd and do what everyone else does. But does that ever really create wealth. Sometimes it does. But in most cases, following the herd leads off the cliffs and crashing into the rocks of ruin.
No, if you want to become wealthy, I mean truly wealthy, then you cannot have a similar product to everyone else. You want and exclusive product. You want one that is unique and affordable. You want it to be consumable so people buy more and more. And of course you want to make sure it gets results. The faster the better.
Now that is the challenge these days in Network Marketing. Trying to find a product niche outside the vitamin pills, nutraceutical juices, and cleaning products. Some companies offer services instead of products, but their markets are limited, and the pricing can be prohibitive for most people.
Now if you can find a company that offered a new, unique, consumable, and affordable product; a product that provides almost instantaneous results; that targeted the too tired, too sore, and too heavy markets; how much can you earn with it? How soon would you start?
Originally published on author's blog


Comments: 2
"MLM can no longer claim to be new and, thus, exempt from the normal rules of the market and the way goods and services are sold. They have been tried and, for the most part, have failed. Some have been miserable failures in spite of offering excellent products." ref: http://www.vandruff.com/mlm.html
Hi Paul
The comparision is fantastic and right on.
When someone ask me to look at their juice company
I cringe.
What the masses fail to understand is they are the true product.
Wishing you success
Warmly
Christina