Email Campaign Questions Whether you deal with your customers face-to-face or online, email marketing can help you improve your customer relationships and bring in better sales. The biggest benefits of sending out email marketing campaigns include the amount of money it saves you, compared with buying print, radio or TV advertising, the increase in traffic to your site it brings, and the way it can help build brand awareness and online visibility. But the best benefit of all is the amount of sales it can bring you.
When crafting an email marketing campaign, there are three big things to think about and consider:
Are you certain you won't be sending spam?
Remember that spam qualifies as any commercial email that is not expected or welcome. This is a very broad description, but if you can't vouch that everyone on your email list has agreed to receive emails from you, you fall into the category of a spammer. Also, think about the subject matter you're going to send. Will customers welcome it and see it as something relevant to them, or is it a shot in the dark? Once these two questions are answered, you can probably move forward with your email marketing campaign.
How will you build your email list?
This is a very important question. Building a permission-based email list takes time and effort. Although we would all love to have a 10,000 email address list instantly, it will take some effort on your part to build something up to that level. Luckily, there are plenty of easy tools and techniques to use to build up your list. A sign-up box on your Website, also known as a ListBuilder, is your most important option. This little box allows customers to give you their email address so you can send them monthly, weekly or quarterly emails. If you have a good email marketing system that includes ListBuilder module, every email address that gets fed into the ListBuilder is automatically added to your email list. You can also gather email addresses through customer sales, contests and other events.
Do you have the time to carry out an ongoing email marketing campaign?
Great email marketing requires careful planning and time. Do you have the time to do this? The best email marketing suites automate much of your campaign, from sending it out to tracking who opened your emails. But the content and layout portion of email marketing must be done by you or a service that provides for your needs. If you're not sure if you have the time to dedicate to an ongoing email marketing campaign, consider hiring a firm to do this for you. The worst thing you can do is start your campaign with vigor, only to let it die out because you don't have the time to keep it going.
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