Apparently. Listening to the media pundents after Hillary's upseting Obama in NH. Until the votes were counted, everyone agreed it would be a landslide victory for Obama.
But, the pundents didn't count on Hillary's tears effect on the femal population. They didn't think how those tears affected women who remembered her pain with Bill's indescretions. They didn't think that perhaps women vote from their hearts and emotions rather than their wisdom. At least that's what the spin is now--women are suckers for a few tears.
Are they right?
Sidebar--what's the correct use of effect/affect in the above instances?