When I walk into any of the five grocery stores I regularly shop at I turn to the right and enter the produce section. It's in the same spot in every store. (In fact, most people on entering most stores of any sort begin by turning right.) It may be an accident that the produce section is the first department on the right in all those stores, I've certainly been in lots of store where it wasn't, but it's not an accident that produce is against a wall. That's its position in almost every grocery store in the country.
You can read the complete article at Spot-on.
You can read the complete article at Spot-on.
Kevin Weeks is a Gather food correspondent (Paisano), personal chef, cooking teacher, and writer in Knoxville, Tennessee who spends too many hours on his feet, cooking. "Paisano" is a column focused on peasant dishes from around the world. To read more of Kevin's writings or connect to him click here. His blog,Seriously Good, is read by 75,000 cooks a month and in addition he writes a weekly column forSpot-On.


Comments: 15
We are lucky in the Delaware Valley region; there are farmers' markets available to all communities at least once a week so we can eat local produce many months of the year, and those willing to eat winter vegs in winter (cabbage, turnips, etc.) can do so year round (yes, there are Amish farmers who do real winter work with witner vegs) can do so. It is possible to avoid the supermarkets. Local milk, cheese and butter are available at most farmers' markets as is locally raised free range meat, poultry and eggs.
I have heard that parts of the US are less blessed; there are no true farmers' markets and people are forced to shop at supermarkets or even (horrors) the big superstores such as Walmart, where they say choices are very limited. I feel sorry for those people.
Still, it is best to stick to the periimeter. If the food won't rot in the cupboard, leave it in the store--it's got too many chemicals.
I just head right and follow the wall.
Richard,
Oh yeah, it's planned ferdamshure.
Alison,
Co-ops are a whole nother ball game.
Dorine,
I have fewer options here in the winter -- at least for veggies. But yes, if it won't rot, don't eat it.
Peter,
The specific position of the sections does float, except that as I noted the real food is almost always found on the edges.
But I prefer to get my produce from the Reading Terminal Market, from the individual stalls.
I was careful to say not all stores are the same -- and some face legacy issues. For example one of the stores I shop at was taken over by another company. Everything in the center was rearranged, but none of the main sections changed because that where the wiring, cooling, and water supply systems already were. That particular store is different from the other two of their's I shop at.
As a result my father followed her philosophy and carried it a little further. He wouldn't eat a casserole---no matter how aromatic it was because he claimed he couldn't recognize which individual ingredients were used.
They both used to tell me not to eat food that I couldn't see whether wrapped in a package or combined in a casserole. As a result I generally shop the perimeter too or frequent farmer's markets.
Because I make my own casseroles, I eat them quite happily. And I sometimes eat canned soup.