Literally see how two nerdy brothers, Hank and John Green, became closer by restricting their communication, helped causes – and are celebrating this holiday with the world. Their tightly orchestrated, viral "Me+Me(brothers)toWe" campaign method is one you could adapt for your own purpose. It launched the brothers and their allies to the top five spots on YouTube. A first.
Tips we can glean from their success: ....
http://www.movingfrommetowe.com/2007/12/22/first-ever-way-to-celebrate-the-holiday-brotherhood-20/
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