Anatomy of a Trend

Do you want to know who the real trendsetters are? Do you want to know the inner workings of trends? I do. That is why I have written a book about one of the most puzzling mysteries of modern culture: how do we understand trends? The book is called Anatomy of a Trend and has just been published in the United States by McGraw-Hill. The book identifies seven groups with many trendsetters: the young, designers, artists, gay men, celebrities, wealthy people and style-conscious subcultures. One of the points that I make in the book is that there are actually predictable patterns behind every trend. With the book I want the reader to be able to recognize an emerging trend, evaluate it, and make predictions about it. The book also tells the story of many famous and completely anonymous trendsetters – the latter can have just as much influence on changes in style and taste as the famous ones.

All the best,

Henrik Vejlgaard