Do you want to know how and why our taste in food changes from time to time? I do.That is why I have written a book aboutone of the most puzzling mysteries of modern culture: how do we understand trends? The book is called Anatomy of a Trend and has just been published in the United States by McGraw-Hill. The book explains how and why changes in our tastes take place. In the book, for instance, I tell the story of how cranberries got into our cuisine and how micro-breweries has become so successful. One of the points that I make is that there are actually predictable patterns behind every trend. With the book I want the reader to be able to recognize an emerging trend, evaluate it, and make predictions about it.
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