The Jagermeister Music Tour Presents: The Cult

NEW ROCHELLE, N.Y., Sept. 24  -- The Fall 2007 installment of the hugely popular Jagermeister Music Tour will take a totally new turn with rock favorites, The Cult. The Tour kicks off on October 17th and runs through mid-December.

The tour coincides with the release of the multi-platinum band's highly anticipated forthcoming release, Born Into This, set to hit on October 2nd via Roadrunner Records in conjunction with The Cult's imprint label, New Wilderness. This is the band's first new studio album since 2001 and was recorded in London with producer Youth (Verve, Primal Scream).

The Cult, one of Britain's premier rock bands, has continuously broken through genres and defied classification with hit songs like "She Sells Sanctuary," "Rain," and "Love Removal Machine." Ian Astbury's distinct vocals and Billy Duffy's soaring, riff-heavy guitar combine for a sound that has set the band off down their very own idiosyncratic path.

Fresh from a series of summer festivals and European arena shows with rock legends The Who, The Cult will now reign as headliners on the 2007 Jagermeister Music Tour.

"The Cult is the perfect headlining band for the Jagermeister Tour because of their sound and image," says Rick Zeiler, Director of Marketing and Brand Development for Jagermeister. "This band continues to produce great music while sticking to their roots of nonconformity. We're big fans of The Cult and look forward to the kickoff of this fall's Jagermeister Music Tour." The band is also excited to be hitting the road with the Jagermeister tour: "Given our long history as a live act, the Cult are delighted to partner up with Jagermeister, clearly long time supporters of live music and authentic touring musicians," says Billy Duffy.

The bill will be rounded out by VietNam, The Cliks, and Action Action. Texas' VietNam is a hard-driving mix of rock and hair. Rolling Stone called their 2007 debut album " ... a freewheeling record with dashes of Sixties psychedelia and skronk-y noise -- and open-armed sing-alongs, to boot." Meanwhile, The Cliks are celebrating the release of their album, Snakehouse. The Boston Globe exclaimed that "The Cliks, a foursome from Toronto, rock with primal, stylish ferocity reminiscent of the early Pretenders." New York's own Action Action has been compared to Interpol and The Killers.