By now, I think it's safe to say that we all know that
one of the biggest keys to your success either online or off
is Branding YOURSELF and not your company.
But just in case let's review real quick.
You are either branding YOURSELF
or your ass is being branded by someone else
LAW (1) No one cares WHAT you know until they know how much you care.
LAW (2) BRAND and promote what you DO.
Not what you sell. Notice how Danni Johnson runs around FLAUNTING her free coaching and teach phone warfare. She hides her $250 seminars.
Notice how Dennis Karganilla FLAUNTS what he teaches (traffic building) and hides his $2,000 get in fee.
NOTICE how the Freshman MLM failure flaunts HIS JUICE and PRODUCT and widget. But fails to PROMOTE what HE DOES.
No wonder he fails.
LAW (3): If you are NOT branding YOU
someone bigger than you us USING you
to brand themselves.
But I think there is 1 major part of the whole branding thing that
some of you are missing.
The Branding process extend a lot further that just changing your
profile around.
That's a start, but that's all it is....A START.
So, you've changed your profile, you've given your prospect
a chance to get to know you.
Very good.
Now you have their attention.
But we all know that no one joins or buys anything
after just the first meet and greet, right?
So, let me ask you this....
Are you capturing your interested prospects name and
email address so that they can be added to your newsletter?
Do you have a newsletter?
Do you have a way to love your prospect and feed them
relevant information that will educate them, and make them
fall in love with you?
Do you have a way to make yourself look like the Queen or King
that you are?
Do you have content that will posture you as an expert?
Do you have free ebooks and reports to give your prospect
that are so ripped with valuable information that they have to
come back and ask you for more?
Do you have enough content to feed your prospect until they finally
sell themselves on whatever it is your selling or promoting?
If you answered no, to any of these question,
believe me, changing your profile will do you no good.
The FORTUNE is in the list, not the program.
Your list is your long term equity. Never forget that.
No list = no equity and without the content to assemble people within your atmosphere of revenue you have squat.
What do you plan on sending your prospects if they do join yout list?
The same company generated email, that screams "Please Join Me,"
over and over until they finally opt out?
If you haven't been making any money,
NOW YOU KNOW WHY!
Free 10 Page Report
Much Love and Success to You,
Rebecca Johnson
213-785-2352

