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Â Bob Shrum, author of "No Excuses: Confessions of a Serial Campaigner" appeared on MPR's Midmorning program.
He has advised Democratic presidential contenders on everything from what ads to run to what talking points to hit. Consultant Bob Shrum says what makes the difference for a particular candidate is deep down character.
Bob Shrum joined us on Thursday, 08/16/07 for a chat. Read the questions and answers below!
Minnesota Public Radio Interactive Producer
This is a transcript, the chat is closed.