Member since:
June 18, 2007

There is no SEO Certification by the Search Engines

August 15, 2007 04:50 PM EDT

views: 142 | rating: 10/10 (6 votes) | comments: 8

In recent articles, press releases, and pitches by automotive website providers and automotive SEO firms, one common theme has been popping up that is very misleading.

Companies obtaining "Google Certified Reseller" and "Yahoo! Ambassador" Certifications have no inside-track for search engine optimization. A few automotive website companies have been exploiting car dealers by dropping these certifications in sentences pertaining to search engine optimization, according to several dealers who have been pitched recently.

These certifications are for pay per click marketing. They have so little to do with search engine optimization that if a company is claiming them as their qualifications, they are lost.

Tags: search engine optimization, cobalt, websites, dealercom, seo, marketing, automotive, sem, dealerskins, business

To Groups: Search Engine Optimization, web2.0, Webdesign, Online Marketing

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Comments: 8

Linda M. Aug 26, 2007, 1:41pm EDT

Good thing to point out. I'm featuring your article in the Web Design group here on Gather.

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rajesh m. Sep 17, 2007, 1:19am EDT

Hey Buddy,

Nice Post. I too agree.

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Lars L. Nov 26, 2007, 2:13am EST

Nice point. That is also the fact for many other websites out there regarding all kind of guarantees and certificates they put on their site, most often they do not qualify for anything, they just find some nice pictures with text that looks good and publish it on their website.

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SEO Guru Jan 24, 2008, 8:30am EST

But for SEM, google provides Google Adwords Program.

SEO Exams can be found on Odesk.com and SEOmoz.org

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Mike H. Apr 17, 2008, 12:18pm EDT

Oldest trick in the book - prove one thing and pretend that it is the same as something else. Too bad companies in general still know so little about online marketing.

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Richard A. May 19, 2008, 2:16am EDT

Yah, it's sad that people try to act certified. It's easy to build links, a huge part of seo, by just using a dofollow blogs search engine.

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Joel Drapper Sep 1, 2008, 4:29am EDT

Yea, I like building links by blog comments, forum posting, and article writing. You can also get some good backlinks by posting comments on gather articles.

Just format your link as normal html.

- 1st Class Websites

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