Does Sony support PSP slackers? This is the craziest marketing campaign yet. If it goes over well in Italy, maybe we will see it in the U.S sometime soon.
Do college students need this kind of assistance from Sony? I know I didn't.
Sony in Italy has distributed to Italian students FAKE BOOKS WITH FAKE HANDS that make it appear that they're reading Dante's "The Divine Comedy" at school when in fact they are playing a Sony PlayStation Portable (PSP). The inside even includes the "Cliff Notes" version of the book, so PSP slackers are armed with basic information about the book they're not reading.
Information and photo courtesy of Mike Egan
Mike Egan's has many good columns right now and because I love to read his work, I am providing a link to it here:
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Comments: 16
You know, we gamers have enough problems with stereotypes without the game companies deliberately doing stupid crap like this.
Sony hasn't exactly done very well with its design and marketing in the past few years, and it's seriously irking me.
I'm joining the hoards of gatherites who are
re-copying their remarks to save time during this
special picture event on gather.
~I'm doing my best to catch up on comments~
You got a 10 from me!
I remember the era of hiding comic books inside other books - this must be their idea of a joke.
Oh, Joe, before you attack the U.S., read the article. Sony is a Japanese company, and the marketing is in Italy.