McDonald's has confirmed plans to launch a brand new fragrance line by the end of the summer. According to a spokeperson for the company, the line will based off of scents from their most popular fast food items. The concept behind this new line is a little bizarre, but is really quite amusing if you care to read on.
"This line is really aimed at the obese population in America", a spokeperson says at a press conference. "It's no secret that our most loyal customers are obese, and we developed this fragrance line just for them."
The same spokesperson broke down the concept for everyone attending the conference. Since scent is the sense most closely tied to memory, an obese person will be likely to associate pleasant memories from McDonald's with a prospective mate wearing the fragrance. In a product demonstration, a member of the research department sprayed himself with the fragrance and took a walk outside. Within minutes he had already caught the attention of several obese pedestrians. Of course, you don't have to be obese to wear these fragrances. You could use the fragrance to try to attract a heavier mate, or spray it on if you enjoy the smell of fast food.
McDonald's has taken a bold move that is sure to shake-up the perfume industry, and other companies are already taking notice. Frito-Lays has expressed interest in developing fragrances based off the Nacho Cheese and Cool Ranch flavors of Doritos. Nabisco is already working on an Oreo's branded perfume line. What all of this means for these companies is up in the air. It's all in how the consumers will react.
Two of the fragrances are available to sample in limited quantities: "Forbidden Mist" and "Lost Passion". Forbidden Mist is a cologne which combines musk with the scent of a Big Mac. Lost Passion is a perfume that has the trademark smell of McDonald's fries. These fragrances are available to sample only in select McDonald's stores across the country. Many more scents will be available along with these two fragrances when McDonald's launches the line in August 2007. Stay tuned to keep up with further details as they emerge!