Copyright © Glenn Jones
Business blogging is an incredible online marketing tool that can save you thousands of dollars with just a little planning and a focused goal in mind. Blogs are a user-friendly, customized and a flexible medium for disseminating information that can be effective in positioning your products or services in the marketplace.
Companies engaging in business blogging have a definite advantage over their competitors who don't. Here are some reasons why:
Word-of-Mouth. A recent survey revealed that there are currently 14 million blogs with 80,000 more being added each day and that about 30 percent of the 50 million users are also blog readers. Imagine how much exposure your company will have, if your products are seen through blogs. On the Internet, information spreads very quickly. This is a good thing, assuming that you are presenting a high quality message. An unprofessional blog spreads quickly too! Your blogs have the potential to be passed on to hundreds of possible customers. This is word-of-mouth in its purest form.
Awareness and loyalty Blogging provides a means of open communication with your customers and this in turn helps create trust and loyalty. Knowing that you are there to respond to their questions and comments makes them more willing to try your products and services.
Feedback A blog works great if you are doing research. By reviewing your customer comments, you instantly have feed back of what they like, dislike, or what needs improving. This allows for quick corrective action. Most people like to give their opinion, and in a blog setting, they are likely to be more candid in their remarks. This is why the whole social networking phenomena are so powerful!
For the best marketing results, actively promote your business blogs by submitting them to blog search sites and directories that attract your target customer group. Always paste your company website url somewhere in your blog. Make sure you provide, fresh, useful content when you post to your blog. There is very little time delay when you blog. Remember you are "talking" to a worldwide audience!
Really Simple Syndication (RSS) The use of RSS feeds is a great companion tool for your blogs. This is just another way to help people find your information. More visits means more sales. This is a user-friendly technology that should be utilized by anyone serious about his or her business.
If you are now see the potentials of business blogs for marketing and targeted sales, are ready to start blogging? The answer is NO! Like every other endeavor in life, you must go through a learning curve to develop those skills that will lead to your success. It might be ok to learn by trial and error on a personal blog site, however, for your business you need to get it right the first time. First impressions are important.
Here are some steps that you can take as you prepare to become a master blogger:
First: There are several websites available that will teach you the dos and don’ts of blogging, READ them! Look at what your competitors are doing and strive to make improvements. Don't reinvent the wheel – follow those who have gone before. Follow these practical steps:
a. Study blog design. Blog hosting services often provide pre-designed templates. You can also have custom sites designed to meet your requirements. You are only restricted by your budget!
b. Choose the topics that will be the theme of your blog site. Its good to have several topics you want to present in your blogs. These topics should be relevant to your business objectives. The primary goal is to attract loyal customers for your business. Your blog represents you in the market place. Be professional, truthful and try to express your company's goals and ideals to your readers. Keep things simple. This is only a tool to direct customers to your official web site where you have the opportunity to go into greater detail.
Second: When you have a clear idea of what you want, go ahead and set up your blog. You can make adjustments as necessary to refine and improve your blog. Blogging is a long-term commitment. Try to post information on a regular basis. Remember that the only good content is fresh content. I am sure you will soon discover that your time and effort will have been well spent.
Good luck and good blogging!