One of the things that most new authors don't realize is that writing a book and even getting it published is simply a prelude to the REAL work you need to do. That work involves public relations and marketing to get the word out to the widest possible audience about your book.
PRWeb.com is currently offering a free ebook download that you should grab while it is still available. This ebook is called "The New Rules of PR" and author/expert David Meerman Scott gives you techniques to help you implement a press release strategy in order to reach your buyers, as well as the media directly, which should result in more exposure.
“David Meerman Scott is someone that “truly gets it” when it comes to this new space. David has established himself as one of the foremost Internet content experts with a deep understanding of the importance of online content in building brand awareness and online traffic.”
-David McInnis, Founder and CEO, PRWeb, a Vocus Service
Some of the things you'll learn include:
- Optimizing your news releases for search
- Utilizing online distribution services to reach thousands of web sites and blogs
- Leveraging advanced social media features including TrackBacks/PingBacks and Technorati tagging to extend the reach of your news
- Developing content that attracts your key audiences and drives traffic to your site
I've just downloaded this ebook today and hope to learn some new strategies. You can get your copy here: “The New Rules of PR”
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Comments: 8
Amy: Not everyone is cut out to publicly put themselves out there. I know, because I tend to be one of them. Authors by nature are often those who prefer to work in privacy, so promoting themselves is often a huge problem.
Prose And Cons, and Poetry of life, by shelly wiseberg, canadian titles, so this would help me greatly,Shelly