Ford, one of the symbols of American production, reported the companies worst losses recenly. Analysts have blamed the companies focus on big SUV's and trucks, which consumers are beginning to equate with big prices at the gas station, for its recent failures. But is there more to it than that?
As an American under 30 I do not really recall the "Golden Age" of American production. Everyone I know either works in an office or serves office workers food at lunch time. I own and drive a Ford, and it appears to have been built with anything but quality in mind. What ever happened to the mythical age of high quality goods,industry driven by innovation, and lifetime guarauntees.
America is more than capable of building goods that consumers want and that will last, and for a reasonable price. Ford is just one of many companies who is all too willing to sacrifice quality for profit. Our cars decay in a matter of years and then we are back at the lot, taking out another loan. You can buy a home for the price of 4 or five new cars.
Unless you work in the city, you likely rely on your car to make a living. So we are locked in. But we don't have to be locked into buying poorly made goods. We should make companies like Ford understand they can enjoy our support by returning to a focuc on reasonably priced, quality goods. Oh yeah, and better gas mileage couldn't hurt either.
What do you think?