THE MYTH OF THE MAGIC PILL: WHY SELF-HELP DOESN’T WORK
ByBill Cottringer
I have been practicing positive psychology for over four decades, way before it became fashionable, and I have to tell you one of the greatest frauds perpetrated on psychologically-minded consumers is the “Myth of the Magic Pill.” On a personal note, I have had my mind, heart and spirit probed, played with and expanded exponentially by the best of the best from Big Sur to Mt. Fujiyama to the Australian outback. If Self-help was actually deliverable, I’d have dissolved my soul into Nirvana decades ago with supreme enlightenment. But guess what? I am still here!
What is the myth of the magic pill? That there is one! Why does self-help not work? Because it is all based on the magic pill, that doesn’t exist as believed. Now hold on a second. This is not a lifetime of optimism gone sour because of harsh reality or a sinister desire for fame as a creator of contention; there is always hope, when we become more aware of reality—especially imagined reality where it all starts.
I will not apologize for saying this, but there is no magic pill and do we really even want one? I think not. We do not really want a quick fix to a lifelong problem that we know is not momentary. Free lunches are never quite as satisfying as ones we prepare or pay for. Besides that, some of us are not even sure what the solution to this lifelong problem even feels or looks like. What is it we really want? I guess it is some intangible sense that verifies we have found the buried treasure—a reasonable degree of happiness, meaning, success and contentment from knowing we are living a life that matters in making a difference and getting somewhere. If we are dying we want to be surviving; if we are surviving we want to be thriving; and if we are thriving, we want to inspire others to join us.
Actually there really is a simple magic pill, but unfortunately there is nothing simple or magic about it. If such a pill existed it would be called optimism. But it is wrapped tightly in a package of a classic case of catch-22. You have to have an optimistic outlook bank to anticipate and affect positive outcomes in the things you do, in order to get them; however you have to first get them consistently to become optimistic. Now if there was a drug that could dissolve this catch-22 that would be a magic pill! But there is no such drug and never will be because this is all part of finding the purpose of the lives we contracted for, all on our own, in exchange for being here. We just forgot that little contractual detail, maybe just to make it more fun and surprising.
Simply put but not simply achieved, is the main purpose of life—to become more optimistic in growing into our unlimited potential in thinking, feeling, doing and being better, moment by moment, day by day, and year by year. If we are waiting on a specific outcome to enjoy the benefits from being and becoming more optimistic, then we will be stuck in the inhibiting realism we have created or worse yet, paralyzed by the pessimism that holds us hostage as victims. Doom and gloom either way.
We all do want to find our buried treasure, but some of us have bigger shovels (some spoons and some bulldozers!) and some of us dig a little more vigorously or take more naps. And a few of us have figured out how to get others to do our digging for us. But the potential is there for anyone and everyone, any way and any how.
Maybe a good starting point is to self-examine our own worst habit—believing in the reality of instant need gratification. Heck, eight graders can’t forgo two marshmallows for 30 seconds to triple their booty! We want a self-help magic pill to deliver happiness and success instantly from lips to limbs, without any digestion time. Now or earlier.
Here is some more information about the magic pill myth. We have this illusion that we are free to pursue happiness in this life. That is pure slavery because happiness and all the rest of the buried treasure come about as a result of doing the right things to get these things. And that is where optimism comes in—realizing that whatever we are doing right now, even failing miserably—is positioning ourselves to fall forward into a world of success dreams and buried treasures. Of course the falling can be speeded up slightly when we finally figure out the few right things to do apart from all the others that hypnotize us—to be useful, compassionate, loving and honorable in serving others in the capacity of our choice according to our talents. The choice here is what freedom to pursue happiness is all about.
There is a magic pill and self-help can work. But these things require immense patience. I have been working on these things for nearly six decades now and I figure I have about four more to go before I get to the buried treasure. But in the meantime, there are a lot of worthwhile littler treasures to enjoy while I figure out how to be more optimistic—like working, playing, loving, listening, learning, eating, writing, recreating, shopping, communicating, teaching, reading, sleeping and dreaming.
William Cottringer, Ph.D. is President of Puget Sound Security in Bellevue, WA. He is author of several books including You Can Have Your Cheese & Eat It Too and The Bow-Wow Secrets. Bill can be reached for comments at 425-454-5011 or bcottringer@pssp.net


Comments: 4
I like how you say we should review our past, but I add that we should look at the TRUTH so we can see what we did wrong. We must have an absolute truth to base our life off of or who is to say that Good is good and Bad is Evil? If truth is relative then there is no way of telling truth from a lie if there is no such thing as black and white. If everything is grey then there is no way of distinguishing between black and white, you see the problem?
Thanks for speaking out against this false notion of a magic pill. Self-help is much in the same as self-esteem or loving ourself more. My dad has often said that we do not need to love ourselves more. If we did then we would not pig out at all you can eat restaraunts. You can find out more about me and my dad on his site: www.soulcare.org
I have a bone of contention about the many splendours of optimism, but I will withhold, because they do not seem to be the entire crux of your argument. What I do agree very much with is no such thing as a magic pill. A magic pill represents a sort of flacid self-sovereignty, or an existential impotence. A quick fix for a permanent problem, like you say, is tantamount to shooting up Novocaine your entire life, while a dentist drills away relentlessly. Eventually, though, the anasthetic will wear off and you'll be walloped with all the pain of the decades at once. This can be lethal.
Of course, this is only the case with inadvised and unnecessary distribution of magic pills, like the soma in Brave New World. It should go without saying that pills do have their time and place, just not all the time and everywhere.