Monopoly gets a modern makeover
Last Updated: Tuesday, September 12, 2006 | 4:40 PM ET
CBC News
Hasbro has revamped the Monopoly board with a modern twist.
The toy company unveiled Tuesday the Here & Now edition. The die-cast token terriers, wheelbarrows and race cars have been replaced with a Toyota Prius, a New Balance shoe and a Motorola mobile handset.
Designer Charles Darrow invented the board game 71 years ago, with early players using buttons and pennies to move around the board.
Seeking to modernize the popular game, Hasbro polled over three million online voters and asked them: "What would the board game look like if it were invented today instead of in 1935?"
"These updated tokens are extremely relevant in the 21st century and provide an additional layer of fun and authenticity for players as they enjoy our new contemporary edition," Matt Collins, vice-president of marketing at Hasbro Games, said in a release.
Voters chose to replace the Scottish terrier token with the Labradoodle, a mix between a Labrador retriever and a poodle.
Internet service is one of the utilities offered on the new board and airports have bumped the board's railroads.
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Janet Somewhere Up On The Mount
Member since:
August 4, 2006 Monopoly gets a modern makeover
September 13, 2006 06:39 PM EDT
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Comments: 16
I really wanted a Sacramento Monopoly set before I left for Canada (I lived there for 30 years). I'm sad I never got one. I'll always love Sacramento.
I had heard about street changes etc. some time ago. I guess it is out. Thanks.
You can check out a teaser trailer, some clips from the interviews and follow our progress as filming continues at http://www.MonopolyDocumentary.com
If you are passionate about the game of Monopoly, I urge you to check out our website and email us!