by American Public Media .
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August 31, 2005

Marketplace: Federated grows Macy's brand

September 08, 2006 02:36 PM EDT
views: 8 | comments: 3
Friday, September 08, 2006

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The department store chain is converting venerated brands like Marshall Field's and Filene's to the Macy's nameplate on Saturday. And some customers are protesting. Rachel Dornhelm reports.

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Comments: 3

♯ ♪ Sep 8, 2006, 2:47pm EDT
They did it here, I haven't been to the new "Macy's" yet. Will wait to protest and scream until then.
C. S. Sep 8, 2006, 2:48pm EDT
They are doing it in Pittsburgh too.
daniel possio Sep 9, 2006, 9:41am EDT
They are taking a serious chance messing with traditional name branding. A roll of the dice. It's a real "Gimble".

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