Now this is a great idea!
"Regardless of impending heat waves, this summer will be refreshingly Rocky Mountain cold, thanks to new Coors Light packaging (F) that delivers the ultimate in cold refreshment. A new, specially designed 18-pack case of 16-oz PET bottles that converts into a cooler will allow beer lovers to enjoy cold Coors Light. The PET bottles incorporate Ball Corp.'s Amazon HM(tm) multilayer barrier technology. This is a nylon composite material that features superior delamination characteristics and provides both an active oxygen barrier and a passive carbon dioxide barrier.
"When it comes to cold refreshment, nobody does cold beer as well as Coors Light," says Jim Sabia, vp of marketing for Coors Brewing Company. "Our commitment to cold begins with our unique Frost Brewing(R) process, continues with guaranteed cold shipment and storage and now extends to the customers' hands with these innovative new packages that allow beer lovers anywhere to experience the cold refreshment of the Rocky Mountains, even in the heat of summer."
The innovative plastic-bottle cooler box is the industry's first ice-ready bottle package that can go anywhere. Consumers need only add ice to the cooler to enjoy the cold beer anywhere, anytime. The break-resistant, 16-oz plastic bottles mean that now, consumers can have beer where glass isn't allowed, such as the pool or the beach. According to Coors, the resealable plastic bottles keep beer colder longer than glass bottles and aluminum cans."
From: Packaging Digest: http://www.packagingdigest.com/index.php
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Comments: 8
I've tried these bottles before and they are great. I think you have to buy the ice. Anyway, these bottles seem to be the way to go...the fact that it stays colder longer than a can is great.
No aftertaste. I think other beers have jumped on the bandwagon. I think I had Bud that was like that too. Ask your local packie. :)
Nope, I grew up in Western MA (The 413 as I call it)
:)
I agree!